Reduced Map Creation time by 45%, leading to an intuitive Map Making experience

Reduced Map Creation time by 45%, leading to an intuitive Map Making experience

Reduced Map Creation time by 45%, leading to an intuitive Map Making experience

Reduced Map Creation time by 45%, leading to an intuitive Map Making experience

B2B

B2B

.

.

SaaS

SaaS

.

.

Location Intelligence

Location Intelligence

Map Making made intuitive & easier for All

Map Making made intuitive & easier for All

Map Making made intuitive & easier for All

Map Making made intuitive & easier for All

Map Making made intuitive & easier for All

Re-designing Map Making experiences for legacy Product

Re-designing Map Making experiences for legacy Product

Re-designing Map Making experiences for legacy Product

Legacy Softwares are traditionally slow and require expert knowledge for users to create Maps. I redesigned the end-to- end product, leading to reduced Map Creation time by 45%, creating an intuitive Map Making experience

Legacy Softwares are traditionally slow and require expert knowledge for users to create Maps. I redesigned the end-to- end product, leading to reduced Map Creation time by 45%, creating an intuitive Map Making experience

Legacy Softwares are traditionally slow and require expert knowledge for users to create Maps. I redesigned the end-to- end product, leading to reduced Map Creation time by 45%, creating an intuitive Map Making experience

Legacy Softwares are traditionally slow and require expert knowledge for users to create Maps. I redesigned the end-to- end product, leading to reduced Map Creation time by 45%, creating an intuitive Map Making experience

Legacy Softwares are traditionally slow and require expert knowledge for users to create Maps. I redesigned the end-to- end product, leading to reduced Map Creation time by 45%, creating an intuitive Map Making experience

Timeline

Timeline

1 month

1 month

1 month

1 month

1 month

Team

Team

1 UX Designer, 2 PMs, 3 Engineers

1 UX Designer, 2 PMs, 3 Engineers

1 UX Designer, 2 PMs, 3 Engineers

1 UX Designer, 2 PMs, 3 Engineers

1 UX Designer, 2 PMs, 3 Engineers

Role

Role

Led 0-1 Redesign

(concept, research, UX flows, UI, prototyping)

Led 0-1 Redesign

(concept, research, UX flows, UI, prototyping)

Led 0-1 Redesign

(concept, research, UX flows, UI, prototyping)

Led 0-1 Redesign

(concept, research, UX flows, UI, prototyping)

Led 0-1 Redesign

(concept, research, UX flows, UI, prototyping)

Status

Status

Concept work

Concept work

Concept work

Concept work

Concept work

Impact

Impact

45%

45%

task completion

task completion

task completion

task completion

task completion

40%

40%

ease of use

ease of use

ease of use

ease of use

ease of use

24%

24%

clicks

clicks

2x

2x

user satisfaction

user satisfaction

user satisfaction

user satisfaction

user satisfaction

1 minute Project Summary

1 minute Project Summary

1 minute Project Summary

1 minute Project Summary

1 minute Project Summary

Revamped the Map Making Experience leading to 2x increase in usability

Revamped the Map Making Experience leading to 2x increase in usability

Revamped the Map Making Experience leading to 2x increase in usability

Revamped the Map Making Experience leading to 2x increase in usability

Revamped the Map Making Experience leading to 2x increase in usability

Revamped the Map Making Experience leading to 2x increase in usability

67% users complained that the current UI didn’t assist them in their Map making Journey

67% users complained that the current UI didn’t assist them in their Map making Journey

67% users complained that the current UI didn’t assist them in their Map making Journey

67% users complained that the current UI didn’t assist them in their Map making Journey

67% users complained that the current UI didn’t assist them in their Map making Journey

Scaled Design System by 2x

Scaled Design System by 2x

10+ Components identified

Scaled Design System by 2x

Scaled Design System by 2x

Scaled Design System by 2x

Scaled Design System by 2x

41% of total users report that location intelligence platforms are too technical or difficult for non-tech users

41% of total users report that location intelligence platforms are too technical or difficult for non-tech users

67% users complained that the current UI didn’t assist them in their Map making Journey

67% users complained that the current UI didn’t assist them in their Map making Journey

😣

Map making is hard

Map making is hard

Map making is hard

Map making is hard

Steep Learning curve, and unintuitive Map making experience

Steep Learning curve, and unintuitive Map making experience

Steep Learning curve, and unintuitive Map making experience

Steep Learning curve, and unintuitive Map making experience

📉

Need constant support

Lots of support from Mapreveal Sales team was needed to perform basic tasks

💻

Feature rich but unintuitive

Lots of good capabilities but they are difficult to use

👶🏻

Not Beginner friendly

Users need to go through tons of training to use the tool

📉

Need constant support

Need constant support

Need constant support

Lots of support from Mapreveal Sales team was needed to perform basic tasks

Lots of support from Mapreveal Sales team was needed to perform basic tasks

Lots of support from Mapreveal Sales team was needed to perform basic tasks

👶🏻

Not Beginner friendly

Not Beginner friendly

Not Beginner friendly

Users need to go through tons of training to use the tool

Users need to go through tons of training to use the tool

Users need to go through tons of training to use the tool

💻

Feature rich but unintuitive

Feature rich but unintuitive

Feature rich but unintuitive

Lots of good capabilities but they are difficult to use

Working with Stakeholders & Strategizing

Working with Stakeholders & Strategizing

Working with Stakeholders & Strategizing

Working with Stakeholders & Strategizing

Working with Stakeholders & Strategizing

1

1

Sales,PMs & UX

Heauristic Evaluation

104 UX issues identified

2

PMs & UX

Competitor Analysis

revealed 12 gaps and opportunities

2

PMs & UX

Competitor Analysis

revealed 12 gaps and opportunities

Improvised User Flow

resulted in 2x increase in efficiency

1

1

Sales,PMs & UX

Heauristic Evaluation

104 UX issues identified

2

PMs & UX

Competitor Analysis

revealed 12 gaps and opportunities

2

PMs & UX

Competitor Analysis

revealed 12 gaps and opportunities

Improvised User Flow

resulted in 2x increase in efficiency

1

1

Sales,PMs & UX

Heauristic Evaluation

104 UX issues identified

2

PMs & UX

Competitor Analysis

revealed 12 gaps and opportunities

2

PMs & UX

Competitor Analysis

revealed 12 gaps and opportunities

Improvised User Flow

resulted in 2x increase in efficiency

1

1

Sales,PMs & UX

Heauristic Evaluation

104 UX issues identified

2

PMs & UX

Competitor Analysis

revealed 12 gaps and opportunities

2

PMs & UX

Competitor Analysis

revealed 12 gaps and opportunities

Improvised User Flow

resulted in 2x increase in efficiency

1

1

Sales,PMs & UX

Heauristic Evaluation

104 UX issues identified

2

PMs & UX

Competitor Analysis

revealed 12 gaps and opportunities

2

PMs & UX

Competitor Analysis

revealed 12 gaps and opportunities

Improvised User Flow

resulted in 2x increase in efficiency

1

1

Sales,PMs & UX

Heauristic Evaluation

104 UX issues identified

2

PMs & UX

Competitor Analysis

revealed 12 gaps and opportunities

2

PMs & UX

Competitor Analysis

revealed 12 gaps and opportunities

Improvised User Flow

resulted in 2x increase in efficiency

Insights & Outcomes identified with PM and Devs

Insights & Outcomes identified with PM and Devs

Insights & Outcomes identified with PM and Devs

Insights & Outcomes identified with PM and Devs

Insights & Outcomes identified with PM and Devs

45% UX issues were Quick Wins

45% UX issues were Quick Wins

45% UX issues were Quick Wins

45% UX issues were Quick Wins

45% UX issues were Quick Wins

Heuristic Analysis revealed Quick Wins that were both achievable via UX and Devs

Heuristic Analysis revealed Quick Wins that were both achievable via UX and Devs

8/12 Competitor Gaps could be filled

8/12 Competitor Gaps could be filled

8/12 Competitor Gaps could be filled

8/12 Competitor Gaps could be filled

8/12 Competitor Gaps could be filled

Thorough Competitor Analysis showed that a lot of the functionality was there and needed better positioning

Thorough Competitor Analysis showed that a lot of the functionality was there and needed better positioning

5/10 Customer Issues could be resolved

5/10 Customer Issues could be resolved

5/10 Customer Issues could be resolved

5/10 Customer Issues could be resolved

5/10 Customer Issues could be resolved

Talking to Sales, PM and Professional services Team helped me in identifying the UX Priorities

Talking to Sales, PM and Professional services Team helped me in identifying the UX Priorities

UI Explorations & evolving Design System

UI Explorations & evolving Design System

UI Explorations & evolving Design System

UI Explorations & evolving Design System

UI Explorations & evolving Design System

I explored over 20+ UI layouts in collaboration with the engineering and Design System team. A quick snapshot below shows the the most promising approaches

I explored over 20+ UI layouts in collaboration with the engineering and Design System team. A quick snapshot below shows the the most promising approaches

I explored over 20+ UI layouts in collaboration with the engineering and Design System team. A quick snapshot below shows the the most promising approaches

I explored over 20+ UI layouts in collaboration with the engineering and Design System team. A quick snapshot below shows the the most promising approaches

Finalised Designs & Possible Impact

Finalised Designs & Possible Impact

Finalised Designs & Possible Impact

Finalised Designs & Possible Impact

Finalised Designs & Possible Impact

Add Data Experience

Add Data

Add Data

Add Data

Experience

Experience

Experience

Seamless Experience to add Spatial Data in a few clicks solving one of the key gaps and user pain points

Seamless Experience to add Spatial Data in a few clicks solving one of the key gaps and user pain points

Seamless Experience to add Spatial Data in a few clicks solving one of the key gaps and user pain points

44%

44%

44%

task completion

task completion

task completion

task completion

43%

43%

43%

ease of use

ease of use

ease of use

ease of use

32%

32%

32%

clicks

clicks

clicks

clicks

2.5x

2.5x

2.5x

user satisfaction

user satisfaction

user satisfaction

user satisfaction

Before

Before

Before

Before

Available in light and dark modes

Available in light and dark modes

Available in light and dark modes

After

After

After

After

Available in light and dark modes

Available in light and dark modes

Available in light and dark modes

Before

Before

Before

Before

Available in light and dark modes

Available in light and dark modes

Available in light and dark modes

After

After

After

After

Available in light and dark modes

Available in light and dark modes

Available in light and dark modes

Map Styling Experience

Map Styling

Map Styling

Map Styling

Experience

Experience

Experience

Intuitive Styling Experience to guide the user about various Styling and Map Editing options

Intuitive Styling Experience to guide the user about various Styling and Map Editing options

Intuitive Styling Experience to guide the user about various Styling and Map Editing options

54%

54%

54%

task completion

task completion

task completion

task completion

33%

33%

33%

ease of use

ease of use

ease of use

ease of use

10.2%

10.2%

10.2%

clicks

clicks

clicks

clicks

1.5x

1.5x

1.5x

user satisfaction

user satisfaction

user satisfaction

user satisfaction

Base Maps & Navigation

Base Maps

Base Maps

Base Maps

& Navigation

& Navigation

& Navigation

Redesigned flows led to streamlined navigation that brought together all bits and pieces of the Map making experience together

Redesigned flows led to streamlined navigation that brought together all bits and pieces of the Map making experience together

Redesigned flows led to streamlined navigation that brought together all bits and pieces of the Map making experience together

38%

38%

38%

task completion

task completion

task completion

task completion

45%

45%

45%

ease of use

ease of use

ease of use

ease of use

31%

31%

31%

clicks

clicks

clicks

clicks

2x

2x

2x

user satisfaction

user satisfaction

user satisfaction

user satisfaction

Before

Before

Before

Before

Available in light and dark modes

Available in light and dark modes

After

After

After

After

Available in light and dark modes

Available in light and dark modes

Available in light and dark modes

Experience the Flow

Experience the Flow

Experience the Flow

Experience the Flow

Experience the Flow

After rounds of research, wireframes, and design iterations - I brought everything to life in a complete high-fidelity prototype. Every interaction, screen, and user flow is thoughtfully crafted to reflect the Map making experience

After rounds of research, wireframes, and design iterations - I brought everything to life in a complete high-fidelity prototype. Every interaction, screen, and user flow is thoughtfully crafted to reflect the Map making experience

After rounds of research, wireframes, and design iterations - I brought everything to life in a complete high-fidelity prototype. Every interaction, screen, and user flow is thoughtfully crafted to reflect the Map making experience

After rounds of research, wireframes, and design iterations - I brought everything to life in a complete high-fidelity prototype. Every interaction, screen, and user flow is thoughtfully crafted to reflect the Map making experience

After rounds of research, wireframes, and design iterations - I brought everything to life in a complete high-fidelity prototype. Every interaction, screen, and user flow is thoughtfully crafted to reflect the Map making experience

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